04 / 06
Eldsberga Beach House
Holiday rental — Sweden
Owners with a house on the Halland coast wanted direct bookings instead of a listing platform taking a cut.
On every screen
What the client wanted
- Take bookings directly rather than through a platform.
- Speak to Swedish and international guests equally.
- Show the house and the coast honestly, without stock photography.
- Give the owners a choice of design direction before committing.
How it was achieved
01
Two directions, one decision
The build was delivered as two complete design directions on the same content, so the owners chose a look from something real rather than from a mood board.
02
Written for a family, not a listing
The page argues for the holiday itself — breakfast without a schedule, the walk to the bay — then answers the practical questions a listing would bury.
03
Bilingual from the structure up
English and Swedish are parallel content rather than a translation widget, so both read naturally and both are indexable.
The page, top to bottom
Each band earns its place. Nothing is there because a template had a slot for it.
- 01HeroThe bay, the house, and the invitation to enquire.
- 02Our thinkingWhat the week is actually like, in the owners’ voice.
- 03The houseRooms, sleeping arrangements and what is included.
- 04LocationHalmstad, Båstad and the drive from Copenhagen.
- 05GalleryReal photographs of the house and the coast.
- 06EnquireDates, party size and a direct message to the owners.
Skills and tools
- Astro static build
- Bilingual EN/SV content model
- Two parallel design directions
- Image pipeline and art direction
- Cloudflare Workers hosting
- Bilingual
- Direct booking
- A/B directions
The process
- 01
Asked who stays at the house and what they ask before they book.
- 02
Wrote the English and Swedish copy side by side rather than translating afterwards.
- 03
Designed two directions to the same content and built both to a reviewable state.
- 04
Set the image pipeline so large coastal photography still loads quickly.
- 05
Handed over with both directions live so the owners could compare them in the wild.