Bobby JackWeb Design StudioStart a project

Bobby Jack Web Design Studio — Robert Kirkpatrick. Design, brand, build, launch.

Bobby Jack

Web Design Studio

I learn where the business is going, then build the site that gets it there.

  • Design
  • Brand
  • Build
  • Launch
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Showreel

Hand-coded sites for owner-run businesses — built by someone who has stood on your side of the counter.

See the workStart a project
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  • Web design
  • Web development
  • WordPress
  • Shopify
  • Astro
  • HTML5
  • CSS3
  • JavaScript
  • SEO
  • CRO
  • Core Web Vitals
  • UI & UX
  • Landing pages
  • E-commerce
  • Booking systems
  • Branding
  • Copywriting
  • Analytics
  • Accessibility
  • Hosting
  • DNS
  • Cloudflare
  • QA

Hey. I’m Robert,

An ownerturned webDesigner

I come from a small-business background, with 20+ years of owning and running businesses across wholesale coffee, hospitality, manufacturing, e‑commerce and online classifieds. I built the websites for each of my businesses myself before moving into web development full-time.

Because I’ve been on the other side of the desk, I know a website is not just about looking good — it has to bring in customers and generate enquiries. You get one built by someone who understands both sides: the technology, and what it is like to run the business paying for it — and once the site is live, I don’t disappear.

Robert Kirkpatrick, founder of Bobby Jack Web Design Studio, standing in a studio office

Also in the toolkit

  • WordPress
  • Shopify
  • Wix
  • Squarespace
  • Webflow
  • Figma
  • Astro
  • Tailwind CSS
  • Google Analytics
  • Search Console
  • Page speed
Start a project
Read the full story

I’m passionate about helping small businesses use their website as a genuine growth tool. I also understand the importance of communication, reliability and after-service support. Once your website goes live, I don’t simply disappear.

My goal is to take the stress of your website away from you, so you can concentrate on running and growing the rest of your business.

I start by understanding your business, your customers and what you actually need your website to achieve. Then I design around those goals — not the other way around.

The Work

Bobby JackCase studiesShow me a site that takes bookings on a phone
All workHospitalityRetailServicesRentals

All case studies

How I workfour steps.

You will always know what is happening, what it costs, and what I need from you next.

Building Marie Larsson Hair

  1. 01

    Conversation

    We talk about the business before the website — who buys, what they ask, what the site has to earn. No brief template, just questions.

  2. 02

    Direction

    One design direction, argued for, shown on real content and on a real phone. You approve the shape before a line of production code exists.

  3. 03

    Build

    Hand-coded, section by section, in the open. You review each piece as it lands rather than waiting for a big reveal at the end.

  4. 04

    Handover

    Launch, redirects, analytics, and a walkthrough. Domain and hosting stay in your name. Care plan optional, never compulsory.

Servicesfixed price.

Every build is quoted up front. You know the number before we start, and the number does not move unless you ask it to.

  1. Launch

    €1,800

    A single, sharply written page that does the job of a brochure and a phone call.

    • One-page site, custom designed
    • Copy shaping from your existing material
    • Contact form + click-to-call
    • Analytics, sitemap, basic SEO setup
    • Live in roughly two weeks
    Example · Marie Larsson HairStart with Launch

  2. Growth

    €3,500

    A full marketing site for a business with services, locations or a story to tell.

    • Five to eight page marketing site
    • Service, location and landing page templates
    • Photography direction and image pipeline
    • Structured data, performance budget, accessibility pass
    • Editable content structure you actually own
    Example · Monte’s BistroStart with Growth

  3. Commerce

    From €7,000

    Selling, booking or running a network — where the site becomes part of the operation.

    • E-commerce or booking build
    • Product, inventory or dealer data modelling
    • Custom tools (locators, calculators, portals)
    • Payment, shipping and fulfilment integration
    • Staged launch with migration and redirects
    Sample build · Studio Goods (demo store)Start with Commerce

Care plans — per month, cancel whenever

  • Essential€69Hosting, updates, backups, uptime monitoring.
  • Standard€149Adds monthly content edits and a performance check.
  • Priority€299Adds priority turnaround and a quarterly strategy call.
  • Bespoke€299+For larger builds with ongoing feature work.

In their words

Testimonial

01 / 04

“Our dealers are spread across the country, so the site had to route an enquiry to the right one. Robert understood the business first, then built the locator around it.”
Phil GoughCoffee Vans Australia
Building a site
Photo of
Phil Gough
Four voices

02 / 04

“Robert built the site around the one thing that matters to me: getting a booking. It loads fast on a phone, the enquiry form actually works, and clients tell me it looks like the salon I'd have if I had a shopfront.”
Marie LarssonMarie Larsson Hair — London
Building a site
Photo of
Marie Larsson
Four voices

03 / 04

“We came with a house and no idea how to let it directly. Robert asked about our guests before he drew anything, gave us two directions to choose from, and built it in English and Swedish.”
Tom & SaraEldsberga Beach House — Sweden
Building a site
Photo of
Tom & Sara
Four voices

04 / 04

“We didn't want a shop, we wanted trade accounts. The site says that in the first screen and the enquiries we get are from the right kind of customer.”
Earlybird CoffeeWholesale roastery
Building a site
Photo of
Earlybird Coffee
Four voices

Showreel

Fourteen frames, seven builds

FAQask away.

Still unclear on something? Ask it directly — the form is right below.

How much does a website cost?

The three packages above cover most work: Launch at €1,800, Growth at €3,500, and Commerce from €7,000. If a project does not fit one of them, I quote a fixed price after the first conversation — you will never get an hourly invoice you cannot predict.

How long does it take?

A Launch site is typically two weeks from the go-ahead. Growth is three to five weeks. Commerce depends on the data and integrations involved, and I give you a staged timeline before we start. The usual delay is content, not code.

Who owns the site when it is finished?

You do — domain, hosting account, code and content. Everything is registered in your name from day one, and handover includes the credentials and a written summary of where everything lives.

Do you host the site as well?

I can. Sites are static and deploy to Cloudflare, which is fast and inexpensive to run. Hosting is included in the care plans, or I can set it up under your own account and step away.

What happens if I want changes later?

Each build includes a round of revisions before launch. After that, small edits are covered by a care plan, and larger pieces of work are quoted on their own. There is no lock-in either way.

Why not just use Wix, Squarespace or a template?

Sometimes you should, and I will tell you when that is the honest answer. What you get here instead is a hand-coded site that loads fast, ranks well, reads as yours rather than as a theme, and does not carry a monthly platform fee for the rest of its life.

Marie Larsson Hair — before and after, the old site
Marie Larsson Hair — before and after, the site the studio built
BeforeAfter
Marie Larsson Hair — before and after

Contact ussay hello.

A paragraph is plenty. I read everything myself and reply within one working day.