03 / 06
Coffee Vans Australia
Dealer network — national
A national network of fit-out dealers needed every enquiry to reach the right state, not a central inbox.
On every screen
What the client wanted
- Route an enquiry to the nearest dealer automatically.
- Show national scale without hiding the local operator.
- Present builds, packages and partners in one place.
- Give each dealer a page worth linking to.
How it was achieved
01
A locator as the front door
The hero is a postcode field. Enter it and the site names the closest dealer, so the first interaction is already a routed enquiry rather than a contact form.
02
Scale and proximity together
A row of network figures sits directly under the locator: dealers, states, vans built, years trading. National credibility, local answer.
03
Dealer records, not dealer pages
Dealers are structured data rendered into cards and detail pages, so adding a dealer is a data change rather than a design job.
The page, top to bottom
Each band earns its place. Nothing is there because a template had a slot for it.
- 01Hero with locatorPostcode in, nearest dealer out.
- 02Network figuresDealers, states, vans built and years, as one row.
- 03Dealer directoryCards with ratings, location and a direct contact.
- 04About the groupWho builds the vans and how the network works.
- 05PackagesBuild options and what each one includes.
- 06PartnersEquipment and finance partners behind the fit-out.
Skills and tools
- Astro with data-driven pages
- Custom postcode locator in JavaScript
- Structured dealer data
- Search-friendly page templates
- Cloudflare Pages hosting
- Custom tool
- Locator
- Multi-dealer
The process
- 01
Mapped how an enquiry travels from a customer to the dealer who builds the van.
- 02
Modelled dealers as data first, then designed the templates around the fields.
- 03
Wrote the locator to match a postcode to the nearest servicing dealer.
- 04
Built repeatable page templates so new dealers need no design work.
- 05
Staged the launch so the old enquiry route kept working until the new one was proven.